There are many American women leaders who fit in The Innovator Leadership and Communication Style. Just like the Persuader and the Pioneer styles, it makes perfect sense with the North-American cultural values. Because I wanted to find women leaders from as many different cultures around the world as possible, and offer a very large palette of role-models, I picked up a woman from the Middle East.
Have you heard from Randa Ayoubi? She’s a woman entrepreneur from Jordan, the CEO and founder of Rubicon.
She created Rubicon, a global 3D animation and computer graphics company headquartered in Aman, Jordan. Rubicon started as a small venture capital project. Randa Ayoubi transformed the company into a global powerhouse with 5 international branches and more than 300 employees. She was named as number 11 on the list of Most Influential Women in the Middle East, published by the Economist in 2007. And most recently Ms. Ayoubi has been awarded “Businesswoman of the Year” at the CEO Middle East Awards 2010. When asked how she wants her company to be known, she says:
“I want it to be mentioned in books when they talk about the Arab renaissance.”
How did it all started? “With an idea, out of there” , she says.
She had a vision of creating a business whose purpose would be to teach children from her country, while playing and building a better world in the Middle East. She created and produced Ben & Izzy, a children’s cartoon series promoting cross-cultural understanding between the Middle East and the West.
Here is how she communicates visually: with this Avatar of herself. Not the usual Fortune Companies CEO’s classical way…
“I have always believed that technology has the potential to revolutionise the education system. This is what prompted me to start Rubicon. I wanted it to become a means to amalgamate technology and education. Initially we made CD-Roms for schoolchildren and preschoolers and gradually branched out and began producing edutainment content and movies for television.”
“Free-minded, visionary, strategic thinker, unconventional, independent, original.” Randa Ayoubi seems to embody these skills.When asked about how she sees Rubicon in the next 10 years, here is her instant reply:
You know Pixar? We’re going to be Pixar
As Randa Ayoubi is a very successful business woman, and has an Executive MBA from Harvard Business School, I guess she must have developed a lot of other dimensions in her leadership style. Especially the Analytical dimension, with a focus on quality, details, methodical mindset and well-defined strategy. But how she communicates, and how she has expressed her vision is very innovative. She has also developed an educational application for young children that is based on a popular Arabic cartoon — Tareq wa Shireen. This has been made into a series of applications for the iPad and Android to aid in the education and development of three to eight year olds. She believes in “Edutainment”.
“Edutainment has tremendous potential, not only in terms of business, but also as a tool for reaching out to young minds. It is crucial to use it to mould young minds and guide them in the right direction.” –Randa Ayoubi
Posted by: geronimocoaching -Woman on Stage